What is schema markup?
Schema markup is structured data that describes a page and its entities in a machine-readable format. JSON-LD is the format generally used for web implementations.
Free SEO Tool
Free Schema Markup Generator
Generate JSON-LD structured data for organizations, websites, articles, local businesses, products, FAQs, and breadcrumbs with our free schema markup generator.
Use the Schema Generator
Build clean JSON-LD markup that helps search engines understand the entities and content on your page. Choose a schema type, enter the relevant details, and copy the generated structured data.
What this free tool helps you do
- ✓Generate seven commonly used Schema.org types
- ✓Create formatted JSON-LD without writing code
- ✓Add organization, article, product, FAQ, or breadcrumb data
- ✓Copy markup ready for testing and implementation
How to use it
- 1.Choose the schema type that matches the page.
- 2.Enter accurate page and entity information.
- 3.Generate and review the JSON-LD output.
- 4.Test the markup, then add it to the relevant page.
Frequently asked questions
Does schema markup improve rankings?
Structured data is not a ranking guarantee, but it can improve search engines’ understanding of a page and may make eligible pages available for rich results.
Where should JSON-LD be added?
JSON-LD can be placed in a script element in the head or body of the relevant page. It must accurately represent visible page content.